It is reported that in the U.S., 69% of men and 58% of women would prefer to be their own boss than work for someone else.(1)
And this is how we got started :)
After a lot of “you know what we should do…” and “maybe we can…” brainstorming sessions - the idea appeared at the unlikeliest of times. Lisa was putting her son to bed and thinking about an article she read on a woman-run brand who designs dresses for girls that come with a companion storybook. It is just a genius idea! And then it all came together. We could celebrate influential women by designing a necktie unique to them and highlight their accomplishments on an accompanying storyboard.
It only took one quick text that night to Cara and we met a day later to start breaking ground. We knew we had something special!
You may be wondering why neckties? But really, they are an obvious piece to showcase fabulous women, especially given their history. The women’s movement of the 70’s and 80’s opened doors for women to rise to more prominent work positions. With that, neckties (or pussybows) became a staple along with the woman’s business suit as a female interpretation of the men’s business attire and meant to make women fit into the male dominated environment. Now, similarly to the 70’s and 80’s, there is a resurgence of women empowerment and with andieanderin, we want to support and contribute to this momentous social conversation. We are bringing the pussybow back and designing it after the trailblazing women from past and present. We want these neckties to be statement pieces!
So we pooled our skills of fashion design, marketing, sales, and finance AND mixed it with a little grit and we were off running.
First, we got a name. Turning to movies - which we both love - we landed on the strong female characters of Andie, for Molly Ringwald’s character in Pretty in Pink and Erin for Erin Brokovich played by Julia Roberts.
There were countless other steps we took in the past 10 months to prepare us for where we are today, but one of the biggest challenges was making the impossible decision as to which women we would showcase in our first collection. After extensive research as well as surveying both women and men, we landed on who we believe are a diverse group of exceptionally powerful and inspiring women.
But as we’re learning the mysteries of production, sourcing and setting up a business, we were also faced with some of life’s biggest obstacles: multiple job changes, studying for exams, grieving family loss, and the birth of a baby which led to countless breastfeeding and pumping adventures. Just picture poor Cara having to stand outside bathrooms for longer than she may like and being forced to see nipples stretched further than she was hoping for. That is pretty much the synopsis of our first business trip to San Francisco.
But, it is these challenging experiences that make you thankful for working with another woman who understands how difficult it can be to balance family, life, and creative passions.
We may have seen a number of deadlines come and go, but we are finally here, with our neckties live on Kickstarter and enjoying the feedback we are receiving from our new and growing community.
And now back to the statistics. It may not be shocking to hear that 69% of men and 58% of women in the U.S. would prefer to be their own boss than work for someone else, but the difference between those that prefer and those that do is fascinating. Just 14% of working-aged Americans are starting or running new businesses.(2) We are thrilled that we took the leap and would encourage others to do the same. Now nearing the end of our first year, we feel pretty darn good about what’s to come in the second!
Welcome to andieanderin and thank you for joining us on our adventure. We can’t wait to continue celebrating amazing women and designing more neckties!
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