We have said this before, but at andieanderin, we spend a lot of hours researching influential women for our necktie designs. And part of that research involves surveying women and men on who their most influential woman is.
In our early discovery stages, we came across the following video from Glamour Magazine. They ask 70 people between the ages of 5-75 “What woman do you admire most?” Mom was named 25 times and Grandmother 2 (that’s 39%!), along with the likes of Eleanor Roosevelt, Meryl Streep and others.
We have since attended events and hosted surveys where we ask the similar question of “What woman has inspired you most?” And it is never a shock to hear mother, grandmother, sister, best friend, or wife be named. At least 20% of the responses always include a close family member or friend.
So on this Mother’s Day, we thought, how fun would it be to try and design a necktie inspired by ‘Moms’.
We understand this is nearly an impossible task, as moms are as diverse as we all are as people, so we took on the mission like we do with all our designs and turned to our research to help us determine the most genuine design.
We hit the books (in this case, that means the internet :)) to dig up some background on Mother’s Day and the woman behind the holiday. Here are the cliff notes:
Anna Marie Jarvis - creator of Mother's Day She started campaigning for the annual recognition of Mother’s after her mother’s death in 1905. The day was meant for people to either spend the time with their mothers or to memorialize mothers who have passed by attending a church service and living the day how their mother’s would want them to. She later denounced how the holiday was commercialized and companies began to profit from it.
First official Mother’s Day services - May 10, 1908 Were held in Grafton St Andrews Church in West Virginia and in Philadelphia, where Jarvis spoke for 70 minutes at the Wanamaker Store Auditorium. The venue seated 5,000, but 15,000 tried to gain admission.
Carnations are the official symbol for the holiday A white carnation for mother's that have passed and pink/red for living mothers. Carnations were Jarvis' mother's favorite flower.
West Virginia, 1910 Became the first state to observe Mother's Day
President Wilson, 1914 Made Mother's Day a nationally recognized holiday
Jump ahead a century to 2013, and the retail federation reports that $20.7 billion will be spent on Mother’s Day gifts….
above: co-founder Lisa Santos and her mom, Monica Halverson on facetime
Now, back to a necktie design for mothers!
Taking these historical notes and pairing them with modern day mothers, we compiled four possible Mother-inspired necktie designs.
Note: These are hypothetical, therefore none of these designs are in production. We must credit the brilliance of the art behind these designs to the following artists. From top left (clockwise), “Red Carnation” by Yoohnee Boo, “Carnation” by 8chDesign, “M for my mom, Maria” by Oleg Coada, and “Mother’s Day Floral” by goodmakes. Links to their work are listed below.
The above swatches show the details of the prints. We were drawn to these illustrations because they either represent elements of Mother's Day such as the carnation flower or their ingenuity is eye-catching and creates a conversation.
Going the route of carnations or any floral print could be a universally accepted design for mothers, but we also love the simplicity of the print in the bottom left, which incorporates a lock-up of a heart and an "M" and the bottom right that includes a loving illustration of a woman holding her little one.
What do you think? Could any of these designs represent your amazing Mom?
We hope you have a wonderful second Sunday of May!
Lastly, this is andieanderin’s first year celebrating Mother’s Day as a company and we are honored to be selected in Gift Guides this holiday: