Each year, we celebrate our business anniversary of December 7th - this is the day our kickstarter closed fully funded, we launched our website, and threw a launch party in Seattle with some of our closest friends, family, and partners.
It just so happens that our birthday falls at the end of the year so it gives us an opportunity to reflect on the full calendar year. As we turn 3, it has been a much different year for reflection. Our first year was FULL of surprises, some good and some not so good (aka business learning pains). 2019 was a really exciting year for andieanderin (top 20 highlights here) - including the AMAZING Brandi Carlile wearing our Frida inspired necktie on stage and RBG sending us a handwritten card (so many happy tears shed).
2020 may have been a slower year, but we are incredibly thankful for a loving and supportive community that has enabled and encouraged us to keep andieanderin alive - at a time when small businesses are being negatively impacted by the pandemic.
This year was focussed on staying healthy, mental resilience, expanding our education/efforts around the BLM movement, celebrating the women’s right to vote and putting that into practice to vote our first woman into the highest office in the US.
See below for our top 10 highlights from 2020 :) and happy almost 2021!
Also, in celebration of our 3rd birthday, we are giving away a necktie! Head over to our instagram and put your name in the hat for a chance to win a free necktie of your choice. The giveaway closes Saturday, December 12.
Interview with aplus.com
This interview happened in early 2020 in New York City, but it was already nearing the early phase of COVID-19, so unfortunately Cara was not able to participate. We were incredibly honored to be asked to share our story and especially with a publication whose mission is to spread positive news. If you have 4 minutes to spare, the interview is available here.
NYC pop up
Participating in popups is always a great time for us - especially being an online only brand. It gives us an opportunity to talk with people in person and spread the awareness of our neckties. We were involved in planning another NYC shopping event this year, showcasing women-led brands, when COVID-19 started to hit the airwaves. In the end, we hosted the popup for a portion of the weekend, with only a few of the brands, before closing up shop early. It was a slow weekend given all of the uncertainty at the time, but the silver lining is that we got to spend some quality time with other women entrepreneurs before heading into lockdown.
Giveaway with mission driven brand
In a year with no in-person events, networking was a challenge and instagram became even more important for making connections. After following her work with her previous creative endeavors, we were thrilled to officially connect with fellow woman entrepreneur and creator of The Kind Collective, Ali Hale. It was spring, just before Mother’s Day when we hopped on zoom, met for the first time, and created a plan for a giveaway honoring mothers and the unique challenges they were up against this year. This was our only giveaway for the year - until now - enter our birthday giveaway and keep for yourself or gift for the holidays!
Series celebrating women of color
Like many, the Black Lives Matter movement appropriately made us slow down and spend time reflecting on our actions and educating ourselves and our families on how to further the discussion in a meaningful way. We have always believed in equality across the board and want to amplify the stories of women of all backgrounds. As a small business, we are limited in the number of neckties we can produce which can limit the number of stories we share, but there are more channels for sharing stories. In the summer, we dedicated 4 weeks to sharing about 18 women of color from the past and present making waves. See our series chronicled on instagram and on our blog.
Outpouring of support from our community
The news of RBG’s passing was and still is tragic. She is one of those women that you know is aging, but you can’t imagine the world without her. The outpouring of messages and necktie orders that followed was truly heartwarming. It is an amazing feeling to go through these experiences together with our community and have a group of individuals with similar passions to celebrate and lift up women’s voices. The RBG inspired necktie, titled Justice for All, has since humbly sold out. Mural pictured is in Seattle, painted by @andhi_spath.
Collaborating with Amber Vittoria
We have been fans of artist Amber Vittoria for some time now so it was A DREAM to have the opportunity to design a necktie covered in her art. She is thoughtful, talented, and mission driven and hopefully only the first of many collaborations to come. You can see her ‘Resident Loud Person’ art on our Women’s Suffrage necktie inspired by the many women (and decades) who contributed to the women’s right to vote.
Mention in BUST Magazine and For Women Who Roar
Where do we even start?! BUST Magazine and For Women Who Roar are two publications that are telling the stories we want to be reading. BUST Magazine is one of those staples in feminist journalism and we were floored to be highlighted in their Looksee section along with other products they dig - not to mention, we were in the edition with Stacey Abrams on the cover!!! A pinch me moment for sure. For Women Who Roar is an online publication amplifying womxn’s stories and we can just get lost in reading their stories from women around the world.
Centennial and votes for women pin
100 years...it sounds like a long time, and then it doesn’t when you realize that is how long women have been allowed to vote in America. The timeline shrinks even more when we talk about women of color being given the right to vote. It was monumental that the centennial of the 19th amendment happened to coincide with one of the biggest presidential elections in American history AND an election that resulted in the FIRST WOMAN to be elected vice president. What a time in history! In addition to our Women’s Suffrage necktie, we took our first departure from designing neckties to create a ‘Votes for Women’ pin that is available for sale on our shop or comes free as a gift with every necktie purchase (while supplies last). Also, talk about making due during a pandemic - did you see the behind the scenes photos in which co-founder, Lisa’s son was the secret model behind the photos of the pin :)
Completed a safe photoshoot
Last year, we hosted 4 photoshoots but given all of the restrictions this year, we were pretty excited to squeeze in one photoshoot in early fall. It was one extra long day as we needed to keep the group size small, but it brought us back to the fun of styling and the love we have for capturing these moments in time. We were fortunate to meet new faces and be reacquainted with familiar ones in a safe environment. See our 2020 gift guide for all the photos! Co-founder Cara’s daughter also participated this year <3
First woman elected to the white house
The results of the 2016 presidential election is what fueled the idea to build andieanderin. It was early 2017, just before the inauguration. At the time, we created a 5 year business plan in which we forecasted a female to win the 2020 election (of course). We penciled in Elizabeth Warren at the time. Fast forward to 2020 and after a year of record female presidential candidates and a week of stress eating to get through the counting of the election votes, Kamala Harris made history and for all the right reasons. Kamala is:
- The first Black and Asian American woman to run AND WIN on a major political party's presidential ticket
- The third woman to serve as a vice presidential candidate for a major political party and the FIRST WOMAN elected Vice President
We have heard from our community and are in full support that we MUST have a necktie inspired by Kamala Harris. Her design is in the works :)
New designs coming
This year was met with many obstacles. The pandemic flipped everything on its head, but as the country figures out how to heal and move forward safely, we are excited for the things we have coming in 2021. New designs are in the works and we are even looking at solutions to repurpose some of our fabric remains. More to come as soon as we can share!
Wishing you a safe and healthy holiday season.
xoxo, Cara and Lisa