We want to let you in on a little behind the scenes action as to how we select our women muses and tackle the design process. With a little help from Giphy, we are taking you through the many steps and accompanying emotions we experienced when designing our second collection of neckties.

Welcome into our world :)

We have been loving doing events and talking with people about our women inspired neckties! And with each event or conversation, we always get the question of "how did you decide on the first set of women to design after?" 

It is a perfectly valid question as selecting the first seven was the most difficult part of the design process, but arguably the most fun at the same time. 

As you are probably already aware, each of our neckties come with a storyboard that includes a unique illustration of the woman and a write up on what makes her such a badass. Read on to see what was written on the boards for each woman! We think it's a worthy read :)

On this Mother’s Day, we thought, how fun would it be to try and design a necktie inspired by ‘Moms’.

We understand this is nearly an impossible task, as moms are as diverse as we all are as people, so we took on the mission like we do with all our designs and turned to our research to help us determine the most genuine design.

What a ride! The last 30 days has been some of the most challenging, rewarding, and emotional (in a good way) days of our lives! Our Kickstarter campaign closed at 136% of our financial goal and our new website launched, all on the same day. The moment was worthy of a celebration, so we threw a party with family, friends, and new collaborators. 

Neckties (or pussybows) used to be reserved for the workplace with a blouse and suit.  Those days are long gone. I mean, don't get us wrong, they still look great with a power suit and any collared shirt, but you should also feel free to pair a necktie with a variety of necklines. With our first collection consisting of seven neckties, we have assembled an outfit guide detailing a look for every day of the week - each amplified by adding a one-of-a-kind necktie designed after an influential woman. 

2017 was a big year for women. And by looking at the sheer number of books published just this past year on the topic of strong women, you may agree. Check out these 20 books on amazing women! 

It is reported that in the U.S., 69% of men and 58% of women would prefer to be their own boss than work for someone else.⁽¹⁾

We sympathize.

And this is how we got started :)