There is a resurgence of women empowerment happening right now and we at andieanderin want to support and contribute to this momentous social conversation.
We are devoted to producing neckties that are uniquely inspired by influential women from history and today.
The women’s necktie has been a staple accessory for centuries, but it was popularized most recently in the 70s and 80s with the women’s movement and women working their way up the corporate ladder. The necktie was the women’s interpretation of the man’s tie. We are now bringing back this power accessory and adding some serious punch by dedicating each design to an influential woman.
Additionally, we pour our time into creating factual and fun storyboards to accompany each necktie. We hope that together, this product is a little bit educational and a lot of fun for your wardrobe.
There was a study published by Science Magazine at the beginning of 2017 that found that girls start to believe gender stereotypes by the age of six - and most notably that young girls start to believe boys are smarter than them.
There is no better time than the present to introduce and reinforce strong female role models to girls and young women. Our hope is that andieanderin can be one vehicle to do this.
Hello, we are Cara and Lisa and we are the founders and creators of andieanderin. We named the brand after strong female movie characters, Andie as Molly Ringwald's character in Pretty in Pink and Erin as Julia Roberts in Erin Brockovich.
After years of wanting to start a business together, we pooled our skills to create what we refer to as ‘neckties that celebrate women.' And these neckties aren’t celebrating just any woman, they are designed to reflect the genius behind some of the most influential women from history and today.
A necktie with superpowers...if you will :)
Ok, I guess we can’t go that far, but we do think you will feel empowered and ready to take on the day once you tie this little lady around your neck.
There are so many fabulous women to be celebrated and our hope is that andieanderin can grow to be a library of neckties representing a diverse set of women.
Necktie Production: We are deeply invested in every step of the necktie design and construction process. We design, pattern, and sew samples in house and then partner with a woman-owned production house in New York City.
Storyboard Production: Our storyboards are researched, designed and written in house, but we have several extra eyes on them from skilled contractors before they are passed to the print house. We hope to partner with some fantastic writers and illustrators for future storyboards.
Business Process: We started with a successful Kickstarter Campaign where we raised 133% of our financial goal, enabling us to grow our necktie inventory and expand on our designs.
We also feel obliged to inform you that the purpose of our necktie designs are to celebrate the success of these fabulous women, however no celebrity has endorsed our product. We would however, welcome the support and would ship a necktie in a heartbeat. We can be reached at firstname.lastname@example.org :)